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With good brand ambassadors, this company recognized qualities in a sandwich shop employee and recruited him to be a key team member.

The AV industry finds it hard to recruit good employees, settles for retreads and has lousy demographics to show for it. That was a topic of discussion during the 8th Annual Integration Business Outlook Presented by CI & NSCA, moderated by CI editor Tom LeBlanc with panelists Chuck Wilson of NSCA and Kelly McCarthy of Genesis Integration.